Customer case studies
Delivering marketing success for software, engineering and hi-tech businesses
When you are selling sophisticated products or services, marketing needs to be persuasive as well as technically accurate. My customers are benefiting from straight-forward marketing strategies; their marketing is built on clear and compelling messaging; and they are generating the awareness and sales leads that they need.
Every business is different in its situation and marketing needs, so I hope these case studies will give you insights and inspiration; please get in touch to discuss what you want to achieve.
Rugosus
Helping a cyber security specialist find the sharp focus and strategic marketing foundations that gave them the confidence to grow. Clear positioning, a new website and a pragmatic marketing plan they can carry out themselves.
CI Precision
Cutting through the complexity of advanced machinery and software to create propositions that are clear and persuasive to diverse and demanding audiences. Strategic foundations and high-value content that their agency and salespeople build on.
DeltaXignia
Developing clear marketing messages for a deeply technical software product, anchored in fresh insights into customers’ business needs. Messaging and content that firmly answers the customer’s question, build or buy.
JEM Software
Drawing out the real strengths of an established software platform and identifying new target markets. Getting the proposition spot-on before investing in a lead generation campaign.
Sweetfish
Getting to the heart of what makes a new niche software product compelling, clarifying the proposition and creating the core content to support direct sales and partners internationally.