Marketing specialists for software and high-tech
Sharing 25 years’ experience of marketing for complex products, software and technology services
If you run a small software or technology business which stands out from the crowd and has the potential to deliver real change in your sector, then we’d love to talk to you about marketing and growth. We are focused on helping ambitious business owners to use marketing more effectively to enhance their market presence, appeal to customers and drive sustainable change.
We fundamentally believe that technically superior products will prevail, so long as they are led with customer-centric marketing strategies and supported by messaging that is clear and to the point, without glossing over key capabilities.
Marketing expertise for software and technology
Achaleon was founded by Philip Jones, a chartered marketer with 25 years’ experience in software, hi-tech and advanced engineering. He has provided successful marketing support for startups, growth businesses and market leaders. He has helped to secure funding, build market leadership, drive sales and position for trade sale. We seek out clients who are driven by the desire to not only generate value for their customers, but support the shift to a fairer, more sustainable global economy.
Philip is particularly adept at understanding complex technologies and creating persuasive marketing messages for different audiences. He draws out insights about your target markets to shape incisive strategies and make marketing more customer-centric and compelling.
The sales literature and website that you created for our software get right to the heart of our customers’ challenges. They are clear and persuasive and have already played a key part in securing a major contract.
Charles Auld, CEO, Revenue Retriever
Customer case studies
See how we are working with other businesses like yours to make marketing more targeted and effective:
Revenue Retriever
Driving global sales with clear marketing messaging, a refreshed website and compelling sales collateral
AIndustrial
Supporting the growth of industrial automation experts with a strategic focus and targeted website
CI Precision
Capturing the business benefits of precision engineered equipment and manufacturing software
Next steps
If you’d like to discuss how we could help with your marketing, please get in touch.
More marketing insights
Read our latest articles for owners of software, engineering and tech companies:
Marketing paper: Planning your website project
If you are planning a website refresh or complete replacement, this paper provides a proven approach to structuring and managing your project, with some tried and tested tips for avoiding the pitfalls and making every step successful.
Marketing paper: Three steps to more effective marketing
Many software and technology businesses create great products, but they don’t always grow to achieve their full potential. There are many reasons for this but one of the most important factors in building a successful technology business is achieving the right marketing mindset.