Marketing for software, engineering and high-tech
Creating more effective marketing strategy, campaigns and content
To promote complex products, you need exceptional marketing
We all know that great technology doesn’t happen by accident; it’s created by people who combine clear customer insight with outstanding technical skills. In the same way, marketing high-tech products and sophisticated services demands a combination of marketing skills with the ability to grasp technical complexity.
For over 25 years our people have been helping technology firms to develop more effective and focused marketing strategies, as well as messaging and marketing communications that are clear, persuasive and highly effective.
Our services help small software, engineering and tech businesses to develop a more strategic marketing focus that brings them closer to the right customers and underpins more efficient and effective selling:
Get a clear direction and strategic plan to underpin your marketing
With an effective marketing strategy, you can be confident that all your resources are focused on achieving your business objectives, whether you are aiming for growth, raising funding or positioning for exit.
We will help you identify the most appropriate markets, develop impactful messaging and plan activities to gain traction, build your reputation and brand, and reduce the cost of winning profitable business.
Successful marketing is built on a clear understanding of your target customers and the ways in which your capabilities can provide solutions to their technical, organisational and emotional needs.
We are adept at drawing out marketing messages that position your products and services to make the most of your strengths and outshine your competitors. We will create a hierarchy of messages that take customers from high level, role-specific benefits, down through layers of supporting detail and proof of your customer success.
Develop messaging that links customer needs to your technical strengths
Create websites and campaigns that inform, persuade and convert
From your website content to lead generation and awareness campaigns, we will help you engage and guide customers through the buying journey. Together and with specialist partners we will plan and create all the content you need to attract, inform and persuade your target customers.
And as your sales people work each opportunity, we will ensure they have the materials they need to present, follow-up and deliver winning proposals.
You quickly understood our customers and their challenges, developing compelling messaging and persuasive content that underpinned the successful launch of our innovative software solution.
Phill Barratt, VP Content Solutions, GPSL
Customer case studies
See how we are working with other businesses like yours to make marketing more targeted and effective:
Revenue Retriever
Driving global sales with clear marketing messaging, a refreshed website and compelling sales collateral
JEM Software
Underpinning lead generation for sales software with customer insights, marketing planning and content
DeltaXML
Promoting XML document tools to senior decision makers with sector-specific marketing and case studies
AIndustrial
Supporting the growth of industrial automation experts with a strategic focus and targeted website
CI Precision
Capturing the business benefits of precision engineered equipment and manufacturing software
Parasense
Supporting sales of advanced sensors and SaaS with a new website, case studies and articles
Next steps
If you’d like to discuss how we could help with your marketing, please get in touch.
Marketing insights
If you are considering the next steps for your marketing, these resources may help your decision-making:
Marketing paper: Planning your website project
If you are planning a website refresh or complete replacement, this paper provides a proven approach to structuring and managing your project, with some tried and tested tips for avoiding the pitfalls and making every step successful.
Marketing paper: Three steps to more effective marketing
Many software and technology businesses create great products, but they don’t always grow to achieve their full potential. There are many reasons for this but one of the most important factors in building a successful technology business is achieving the right marketing mindset.