Cutting through the complexity for your tech clients
When a complex technical product defies explanation, I will work with your client to draw out clear, compelling marketing propositions that you can build on.
A talented marketer, experienced in the tech sector and always ready to collaborate with agency partners to create the propositions and messaging that unlock your best work.
Once in a while, as the owner of a successful agency, you will come across a client who is technically brilliant but struggles to explain what they do in terms that you and your team can understand. If your client cannot paint a clear picture of their value proposition, you are going to find it very hard to capture the essence of their brand and create impact. If the client feels that you aren’t understanding them, their instinct is often to go into more detail and try to get more directly involved in your creative process. And that’s not going to work for anyone!
A ‘translator’ for your tech clients
For clients with complex technologies, the best option is usually to partner with a specialist who can untangle the complex technology, unpack the problems they solve for customers, and differentiate them from similar-looking competitors.
I am a chartered marketer and lifelong techie. I’ve spent the last 25 years working in software, advanced engineering and high-tech. There is nothing I likes more than working with the owners of tech firms to create strong, differentiated marketing messages and clear persuasive copy.
My skills lie in connecting with the engineering mindset, digging into features and functionality so that I properly understand their perspective and recognise the shortcomings of their competitors. I am adept at building on this to draw out the problems that they solve for customers and to create strong messaging and texts.
I am trusted by agency partners to support them in developing marketing positioning, propositions and messaging; the foundations that allow you to do your best work from a position of clarity.
Marketing messaging and copywriting
Partnering with agencies
Typically, an agency will introduce me directly to their client so I can do the foundational work before passing them back. Depending on your in-house resources I can also provide help with copywriting for the core content and more technical topics.
Either way I work hard, not only to deliver outstanding marketing for the client but also to reflect well on you and reinforce the relationship between you and your client.
You provide skills and credibility that have helped us win and retain customers. Our clients love the way you understand their technical products better than anyone else, and the copy you create is always outstanding.
James Roberts, Director, Method Design
Customer case studies
See how other businesses like yours are working with me to make marketing more targeted and effective:
Rugosus
Helping a cyber security specialist find the sharp focus and strategic marketing foundations that gave them the confidence to grow. Clear positioning, a new website and a pragmatic marketing plan they can carry out themselves.
Sweetfish
Getting to the heart of what makes a new niche software product compelling, clarifying the proposition and creating the core content to support direct sales and partners internationally.
CI Precision
Cutting through the complexity of advanced machinery and software to create propositions that are clear and persuasive to diverse and demanding audiences. Strategic foundations and high-value content that their agency and salespeople build on.
Next steps
If you’d like to discuss a specific project, or fill a gap in your network, please get in touch: