Clear, compelling marketing for software, engineering and technology
Unpacking the technical complexity of your products to create marketing that speaks to your customers’ most pressing problems
Even with the best products, engineering and technology firms often struggle to get the marketing traction they need: your target customers fail to see the benefits, your salespeople are spread thin across too many sectors, and even marketing agencies don’t understand enough to promote you properly.
Whether you have invested in new product development, are expanding into new sectors, or just need to grow beyond word of mouth, the challenge you need to overcome is that your true value has never been made clear and compelling to the people who need it most.
With over 25 years of marketing for technology businesses, I will help you create strategic marketing foundations and messaging that get straight to the heart of your customers’ pain and build on your true technical differentiation.
Your marketing really captures the value of our precision machines and software for a specialised and demanding audience. The product literature, articles and web pages you have written have been key in our lead generation and sales campaigns.
Phillip Ruda, Director of Sales, CI Precision
What are your most pressing marketing challenges?
Getting your marketing onto a more strategic footing
Together we will build a marketing strategy, rooted in your technical strengths and focused on segments where you can excel at meeting customer needs.
Launching a new product or service
We will devise and deliver marketing that conveys the full value of your innovation.
Expanding into new markets
We will support you from sector-specific marketing to multilingual websites.
Attracting new leads and converting more customers
We will help you develop compelling messaging, effective marketing materials and sales tools that help you reach out to new prospects and close sales.
Our products are complex and intangible, but your marketing makes them understandable while drawing out their full value. Your case studies cut through the complexity, telling an engaging story and conveying the benefits that we delivered, clearly and convincingly.
Bridget Mason, Director of Marketing, DeltaXML
Specialist marketing for complex technology
Generalist marketers are fine for ordinary products. But when you have something more complex or technical to promote, you need someone who can hit the ground running and start creating convincing marketing without taking a disproportionate amount of your time.
Nobody knows you sector and your customers as well as you do, but my clients have been pleasantly surprised at how quickly I get inside the heads of their customers, not only understanding their priorities and challenges, but also uncovering new insights that help with product positioning and marketing messaging.
Achaleon is led by Philip Jones, a chartered marketer with over 25 years’ experience promoting complex technologies to commercial audiences. If you choose to work with Achaleon you will benefit from the accurate, informative and persuasive marketing that I create.
Find out more about us or read about our marketing services.
Next steps
If you are thinking about your marketing and the best way to move forward, please take a look at my marketing articles and case studies, or get in touch directly:
Marketing insights
If you are considering the next steps for your marketing, these resources may help your decision-making:
Marketing paper: Planning your website project
If you are planning a website refresh or complete replacement, this paper provides a proven approach to structuring and managing your project, with some tried and tested tips for avoiding the pitfalls and making every step successful.
Marketing paper: Three steps to more effective marketing
Many software and technology businesses create great products, but they don’t always grow to achieve their full potential. There are many reasons for this but one of the most important factors in building a successful technology business is achieving the right marketing mindset.