Global Marketing for Parasense

Delivering clear, persuasive sales messages through a website, case studies and articles

Parasense is an innovative software and engineering business, with products that protect essential cooling systems at sites throughout the world. To support their sales team in reaching more large businesses, we developed clear marketing messages and delivered a new website, brochures, customer case studies and in-depth articles.

Developing clear value propositions

Parasense is a successful business with products designed and manufactured in the UK and a separate sales and support organisation in the USA. Over time the two parts of the business had been successful in targeting different markets but were not always clear about their different value propositions.

We worked with their directors in the UK and USA to properly understand the value that Parasense products deliver to customers in different sectors and the compelling reasons for choosing their products over cheaper competitors.

Creating a strong, global web presence

Over time the North American and European businesses had developed two separate websites that were quite different in style and now starting to show their age.

We replaced them with a single site that is consistent with the company’s brand values, while directing visitors to the most appropriate content for their region.

To help the UK sales team reach more large businesses, we created a new brochure and case studies which highlight how Parasense products and services are trusted by major organisations for mission-critical applications.

Through conversations with staff and senior clients we drew out unique perspectives on the value that Parasense is delivering, as well as securing approvals for distributing the case studies.

Creating brochures and customer case studies

Engaging customers with appealing articles

To underpin sales activities and generate opportunities, we wrote a series of in-depth articles, exploring hot topics in their industry.

We managed LinkedIn and email campaigns, targeting different messages to direct customers and channel partners. These delivered excellent response rates for the six month duration of the activity.

Outcomes

The email and LinkedIn campaigns, backed up by the website and brochures underpinned a successful growth in sales, including renewed relationships with existing customers and new sales opportunities.