A page of FAQs feels like a helpful addition to your website. But from your customer’s perspective, it may be doing quiet damage to your sales journey – and the fix is simpler than you might think…
Removing the risk from your next marketing step
Recruit a marketing person? Commission an agency? Redesign the website? When you’ve outgrown word-of-mouth, every option feels uncertain. Before you commit significant budget to any of them, strategic foundations make the difference between confident decisions and expensive mistakes.
Using marketing to drive value in a technology business
If you feel that marketing is something you should be doing, but aren’t clear how it will deliver return on investment, this article spells out some of the best ways to deliver business value in specific ways, through marketing.
Is it worth translating your website?
While you are likely to find many people who will do business with you in English, there are some compelling reasons why your marketing might need to be translated into other languages…
Marketing paper: Planning your website project
If you are planning a website refresh or complete replacement, this paper provides a proven approach to structuring and managing your project, with some tried and tested tips for avoiding the pitfalls and making every step successful.