Five signs that your website content needs updating
Keeping your website focused on customers and supporting sales
If you are concerned that your website hasn’t been updated in a while, it’s probably time to think about adding new content or making some changes to what’s already there. Here are some of the most pressing reasons why you might need to update your website now:
- The kinds of issues and challenges which your customers discuss with you now aren’t reflected particularly well on the website and certainly not prominently on the homepage.
- You haven’t added recent case studies to the website in months, even though you know that they help potential customers to gain trust in you and encourage them to move forward with their purchase decision.
- You are about to start a lead generation campaign or exhibit at an event, but none of the pages on the websites follow on particularly well from your promotional messages or have what it takes to convert interest into enquiries.
- The content on your website is all about your products and services, not your customers and their challenges.
- The website is not meeting its objectives which you originally set. Or perhaps your business objectives and sales goals have changed so you need to revisit objectives for your website and how it is measuring up.
Whether you want to make regular updates, strategic improvements, or are considering a complete replacement, I can help with the strategic marketing thinking, customer focus and sales-driven content that you need.
Please read about my services for software, advanced engineering and high-tech businesses or contact me to discuss what you’d like to be achieving with your website.
Next steps
If you’d like to discuss how I could help with your marketing, please get in touch.
Marketing insights
If you are considering the next steps for your marketing, these resources may help your decision-making:
Removing the risk from your next marketing step
Recruit a marketing person? Commission an agency? Redesign the website? When you’ve outgrown word-of-mouth, every option feels uncertain. Before you commit significant budget to any of them, strategic foundations make the difference between confident decisions and expensive mistakes.
Product demos that deliver results
Product demonstrations can be a critical part of the customer journey. If your demo misses the mark it can derail the entire sales process. This in-depth article looks at the critical success factors that you need to plan, prepare and deliver a successful demo every time.
Can an outsider create great marketing in a complex industry?
Nobody understands your customers and products as well as you do. So how can you expect an outsider to deliver marketing which is appealing to technical buyers and persuades them to choose you over your competitors?