If your role involves selling and marketing for your business, there is rarely enough time to do everything you want or need to, particularly when you are committed to high standards of work.

When the team at DeltaXML got asked for overviews of the company for events, listings or to go with editorial, they struggled to find the time to prepare something different each time that not only met the required wordcount but was also tailored for the specific audience.

Instead, I worked with them to write a selection of overview texts which they can quickly select from whenever they are needed. These vary in length from a couple of lines to a brief story of the company and its founder.

As well as freeing-up valuable time, this approach ensures that their marketing remains consistent. Everywhere these texts are used, the messages are technically accurate and use a tone of voice that fits with the company and what its customers expect.

If you haven’t heard of DeltaXignia, here’s one of those overview texts:

DeltaXignia helps developers who need to identify differences, manage change and merge XML documents or datasets. We save them a huge amount of development time, with a ready-to-go toolset that can be embedded in almost any system using simple APIs.

Our patented approach analyses the structure of the XML files and applies attributes to identify all the relevant differences. The outputs are well-structured XML which can be easily interpreted by automated systems or presented in documents and editing tools.

Our software is embedded into major XML tools and used by blue-chip organisations in aerospace, finance and healthcare.

If this sounds interesting to you, do take a look at DeltaXignia. Or if you’d like to find out more about how I could help make your marketing more efficient, please check out our marketing services or contact us.