Nobody understands your customers and products as well as you do. So how can you expect an outsider to deliver marketing which is appealing to technical buyers and persuades them to choose you over your competitors?

If you are anything like the sales and marketing team at software business, DeltaXML, you rarely have enough time to do everything you have committed to. They found is particularly frustrating having to prepare a slightly different, audience-specific company overview for every event or to go with articles that they had submitted…

I’ve been asked a few times recently if I can help software companies to understand why they are struggling with lead generation and in particular low conversion rates from their website. If you are having similar challenges, you might find this questioning process helpful:

In days gone by, the Three Rs were considered the cornerstones of education, on which everything else was built. A lot has changed since then, but your marketing still needs to be built on solid foundations. So here we’re exploring three new Rs for marketing your software, engineering or high-tech business…

If you’re like most business owners, you have probably been thinking about updating your website for some time. And now that you’ve made the decision, you want to find someone you can trust to make it happen without further delay. But before you brief a web designer or agency to start the project, it pays to get a few things clear first…