Recruit a marketing person? Commission an agency? Redesign the website? When you’ve outgrown word-of-mouth, every option feels uncertain. Before you commit significant budget to any of them, strategic foundations make the difference between confident decisions and expensive mistakes.
Is it worth translating your website?
While you are likely to find many people who will do business with you in English, there are some compelling reasons why your marketing might need to be translated into other languages…
Marketing paper: Planning your website project
If you are planning a website refresh or complete replacement, this paper provides a proven approach to structuring and managing your project, with some tried and tested tips for avoiding the pitfalls and making every step successful.
Product demos that deliver results
Product demonstrations can be a critical part of the customer journey. If your demo misses the mark it can derail the entire sales process. This in-depth article looks at the critical success factors that you need to plan, prepare and deliver a successful demo every time.
Everyone’s using AI, so why not us?
The emergence of large language models has really fired up people’s imaginations, but if you are responsible for marketing in your business, this article will shed some light on opportunities that are available right now to reduce costs and improve the productivity of your people…