Building market awareness and generating sales leads
Planning and delivering targeted marketing and lead generation campaigns
To help you achieve your sales and marketing objectives, we will work with you to develop and deliver focused marketing and lead-generation campaigns. From online advertising, through social media, direct marketing and PR, we will help you make the impact you need to attract customers and influencers.
Planning your campaigns and messaging
Marketing works best when you have several elements working together over a sustained period. Because every business and its customers are different, it pays to think carefully about how you will approach your target markets, to achieve the best results with the available budget and resources.
It is essential to understand your customers’ purchasing journey and how likely a prospect at each stage is to progress through to a sale. By estimating the expected value of enquiries and qualified leads we can work out how much to invest in different sales activities and set targets for each stage of lead generation.
I have never heard our product and its benefits explained so clearly.
James McArthur, Managing Director, JEM/Stratford Consulting
To deliver a successful campaign you need to balance your customers’ interests and goals with your own sales objectives. In defining your marketing campaigns, we will start with your insights into customers’ habits and preferences as well as considering what has worked well in the past and what your competitors are doing.
Speaking to your customers’ interests
Creating content and reaching out to customers
We will typically work with you and your team to create the content for your campaigns and introduce trusted partners to deliver the more specialist and technical aspects. We build close partnerships with our clients, managing marketing activities on your behalf and helping you monitor progress and reviewing return on investment.
We have been working with small technology firms for over 20 years, building a unique set of skills and experience to deliver your campaigns successfully.
Next steps
If you’d like to discuss how we could help with your marketing, please get in touch.
Customer case studies
See how other businesses like yours are working with me to make marketing more targeted and effective:
Rugosus
Helping a cyber security specialist find the sharp focus and strategic marketing foundations that gave them the confidence to grow. Clear positioning, a new website and a pragmatic marketing plan they can carry out themselves.
Sweetfish
Getting to the heart of what makes a new niche software product compelling, clarifying the proposition and creating the core content to support direct sales and partners internationally.
CI Precision
Cutting through the complexity of advanced machinery and software to create propositions that are clear and persuasive to diverse and demanding audiences. Strategic foundations and high-value content that their agency and salespeople build on.