Launching new software, services and technologies

Planning for successful marketing and sales of your new innovation

You’re investing a huge amount of thought and resources in developing a new product or service. You know it’s something that the market wants but how do you stimulate early interest and attract the quantity of sales leads that you need?

Whether or not you want a launch event as a focal point, the key to successfully promoting a new product or service is creating a marketing and sales plan well in advance. There is a lot that needs to be done even before you are ready to make public announcements and with a clear plan you are less likely to miss important marketing milestones.

New innovation or incremental improvement

If you are developing a new innovation, we will help you plan which strategic markets to target and what messaging will be most effective. Together we will work out how to start building awareness and trust while generating sales leads.

If you are creating an update to existing products and services, we will help you position it against your existing offerings, including promotional and pricing strategies to avoid sales dropping off as people anticipate the new, improved product.

We recommend creating a detailed timetable of communications, to build interest in advance while leaving plenty to say once you are ready to start taking orders.

You quickly understood our customers and their challenges, developing compelling messaging and persuasive content that underpinned the successful launch of our innovative software solution.
Phill Barratt, VP Content Solutions, GPSL

For some markets, a live launch event (including virtual gatherings or webinars) can create a sense of anticipation, particularly amongst partners and established customers. If you can piggyback on an existing exhibition or trade show, you may gain substantial publicity advantages and potentially reach a wider audience.

We will help you decide whether a launch event is appropriate, or whether more phased, digital and social marketing approaches would deliver the best return on investment. Either way, we will use our experience of tech product launches to make sure you have the right combination of marketing, publicity and sales materials to achieve the results you need.