The secret of outstanding marketing?
Building marketing success from customer insights and understanding
All great marketing is based on one thing: customer insight.
The more you (and your marketing people) can see the world through your customers’ eyes, the more your marketing will be tuned in to their priorities.
How well do you really know your customers? What is going on in their businesses and in their lives? What are they excited about? What are they finding stressful?
You – and your marketing people – aren’t going to deepen your customer insights by chance; make this a measured marketing goal and plan time to make it happen.
Next steps
If you’d like to discuss how we could help with your marketing, please get in touch.
More marketing insights
Read our latest articles for owners of software, engineering and tech companies:
Is it worth translating your website?
While you are likely to find many people who will do business with you in English, there are some compelling reasons why your marketing might need to be translated into other languages…
Marketing paper: Planning your website project
If you are planning a website refresh or complete replacement, this paper provides a proven approach to structuring and managing your project, with some tried and tested tips for avoiding the pitfalls and making every step successful.
Product demos that deliver results
Product demonstrations can be a critical part of the customer journey. If your demo misses the mark it can derail the entire sales process. This in-depth article looks at the critical success factors that you need to plan, prepare and deliver a successful demo every time.